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**1810:** Renata Plancher, cousin of Napoleon, Jean Plancher, and their son Baptiste run an inn, "Chez Bonaparte," in Paris, Faubourg Saint-Honoré. Jean complains that the Emperor has shown them no regard since coming to power.**1695:** Count Philippe Honoré de Roche Saint-Pierre, cousin of Louis XIV, was dismissed from Versailles by the king. He lives with his wife Marie-Louise at the Château de La Croûtinière, 250 kilometers from Versailles.**1430:** François d'Arc is the cousin of Joan of Arc. He lives in Domrémy, Joan's birthplace, with his wife Ysabeau and Gaspard, a sheep breeder. François tries by all means to free his cousin, who is imprisoned by the Burgundians.**1:** Yorik is the cousin of Vercingetorix. He lives at the salt mine of Marsal, in Gallo-Roman Moselle, with his wife Maëlle, his son Briac, his daughter Gwénola, Burgal, Maëlle's brother, and Lena, Yorik's mother.

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Making of ”Quest for Fire“.

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We don't have an overview translated in English. Help us expand our database by adding one.

We don't have an overview translated in English. Help us expand our database by adding one.